PayLead is a Fintech specialized in transaction data analysis. Thanks to our expertise in Artificial Intelligence, we enhance the value of payment flows and offer financial institutions and merchants the keys to incomparable customer knowledge while complying fully with a “privacy by design” policy.
Our Account-Linked Offer® is the latest technology enabling all transaction data to be collected, and not just bank card payments. Thanks to both our data science expertise and the customer knowledge generated by ALO®, Financial institutions are now in a position to enhance consumer experience by enabling them to recommend their customers offers adapted to their purchasing history, directly embeded in their means of payment. Customers receive offers from retailers in line with their expectations, and once a purchase has been made, a cashback reward is directly credited to their bank account.